It’s one of the oldest marketing gimmicks in the world and it hasn’t lost its appeal. You’ve seen the slogans before: “Enter now for your chance to win!” Companies have expanded their market share by luring in new customers, from soda giant Pepsi’s offering of a Harrier jump jet in 1996 to Publisher’s Clearing House deceiving consumers for decades with the chance to win millions, particularly if they bought products from the company. One would think that the general public would now be wary of such false promises in the information age, but Thailand’s Pheu Thai Party is banking on the same corruptive practice with their recently announced election sweepstakes.
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